On January 10th, I flew to Frankfurt to watch the home textile exhibition; on January 18th, I flew to Paris to see the home exhibition; for the post-85 designer Li Shuaiwei of Nantong Sanwei Home Textile Technology, this month, I was a "flying trapeze". .

Yesterday, I just returned from Paris to Nantong, and Li Shuaiwei, who was full of design inspiration, told reporters happily that she would participate in some international home textile home exhibitions every year, but this year, unlike previous years, he brought Nantong Dieshi. The heads of the 10 home textile enterprises of the bridge set foot on the road of exhibition.

In order to draw inspiration, grasp the international fashion trends, from the single-handedly to the spontaneous group to go to the exhibition, in the eyes of Li Shuaiwei, this is a microcosm of the transformation of Nantong Dieshiqiao home textile industry.

Nantong Dieshi Bridge is one of the three international textile industry bases in the same name as Frankfurt and New York's Fifth Avenue. Every year, 60% of the world's home textile bedding products come from here. In the past, Nantong's home textile bedding products often won by price and output, but now, “original design” has become a word that is increasingly valued locally. This is also the driving force for designers like Li Shuaiwei to go out and learn to observe.

"Look, this time, the company that went out to see the exhibition with me, almost all of them are e-commerce suppliers." Li Shuaiwei's other identity is Taobao's very designer, Taobao has a family that leads the new trend of personalized home. During the 2018 Taobao Double 12, among the top ten merchants in the home life industry, the original design and matching features occupied nine seats. And original designers like Li Shuaiwei have also got a bigger stage in Taobao. Li Shuaiwei said that Taobao's extremely popular consumer demand for home textile bedding products not only promotes rapid innovation in design style, but also allows traditional wholesalers to see the crisis. They feel that they will die without transformation. Through Taobao, consumers' enthusiasm for the bedding style continues to converge in the local area, creating new waves in the home textile city.

According to Li Shuaiwei, Nantong's home textile design end has also begun to exert its strength. Only one of them has more than 8,000 design patents and tens of thousands of copyright certificates. Personalized demand blowouts forced the design style of Nantong Home Textiles to be iteratively. Many manufacturers with ideas come to Li Shuaiwei for cooperation and want to innovate. Now, Li Shuaiwei's design is getting ahead. "Design is not just a simple drawing of a pattern, but also the overall design, planning, packaging." Li Shuaiwei said that in addition to pure design, he will also guide manufacturers, businesses to take pictures of products, furniture matching, pay attention to the overall "big home" Fashion design.