"The recent popular new term is "Net Red" live broadcast. This industry has transformed from the original pure entertainment live broadcast to the platform live broadcast. Our model is to achieve sales growth through the "Net Red" live broadcast."11 On the 20th, Sun Jian, the person in charge of the live broadcast base of the “Star Flash” home industry in Haimen Industrial Park, told reporters excitedly that the base trial broadcast was a great success, and the turnover on the first day reached 1 million yuan.

In recent years, traditional home textile manufacturing enterprises have encountered some development bottlenecks. For example, changes in consumption patterns have affected the growth of wholesale business of physical enterprises; the ages of manufacturing enterprises and managers tend to be aging, and the ability to operate online is not strong; The inventory pressure has increased; the passenger flow in the market has been decreasing day by day, and the rent, decoration and personnel expenses of the shops have increased year by year. Under this circumstance, the Haimen Industrial Park was guided and supported by the Communist Youth League Committee, and the live-in base project of the home industry was born.

According to statistics, 85% of the 18-45-year-old consumption habits are currently from mobile phones. With the development of the Internet + economy, consumers have become accustomed to online consumption. The live delivery goods contain various advantages of new development, interaction, fun, etc. The original form of picture display products can no longer meet the needs of consumers. People like to participate in the sales process, do some lottery, A fun game like ranking, and a three-dimensional understanding of the advantages and disadvantages and authenticity of the products purchased.

"The live broadcast is booming, combining live broadcast and industrial sales, and the potential is huge." Sun Jian, the person in charge of the base, introduced that on October 10, 2018, Haining China Leather City started the first live broadcast of the Taobao live broadcast industry, and participated in the live broadcast of the same day. More than 300 people, live sales of 368 million yuan, live viewing of 22,087,900 people, the number of interactions of 11,286,900. The five-hour turnover of the head net red anchor "Weiya" exceeded 150 million yuan, and the "5-hour live broadcast sales of "Leier Baby" exceeded 77 million. The single-link sales exceeded 10,000 pieces, and the single audience exceeded 1.7 million. 18 Nests Stadium. A head net red live one hour turnover is almost equivalent to a one-year sales of a 50-person physical manufacturing company.

It is reported that the “Star Flash” home industry live broadcast base is an innovative project of the park's public space platform. After the project is completed, it will further promote the upgrade of the home textile industry. The first phase of the project invested 3 million yuan in hardware construction funds, and the net red live working capital of 3 million yuan, to create 20 scenes of modern home integration live broadcast room, signed and hatched 40 professional home network red anchor long-term host live broadcast. The first phase of the project was started in September 2018. At present, the renovation of 20 live studios has been completed. The first trial broadcast was carried out on November 20, and then the scale and service areas will be gradually expanded according to the progress of the project.