The upgrading of home textile consumption is reflected in three aspects: 1) consumer groups in first- and second-tier cities have changed from mass brands to high-end brands, and the frequency of consumption has increased, and transition from show-off consumption to daily consumption; 2) low-tier cities have gone from unbranded to branded Upgrade, 3) quality improvement, transition from decorative needs to focus on comfort and experience. On the whole, in the context of increasing industry concentration, the home textile industry has benefited from factors such as consumption upgrades, real estate housekeeping and post-cycle housekeeping driving demand growth, and incremental demand for infant and child contributions. Significant recovery since 2017.