In this unprecedented change, the home textile industry has experienced the same ups and downs as other industries. In the exchange with some entrepreneurs and company executives, many people have raised such questions. In recent years, the state has been stimulating domestic demand. , Has invested huge financial support and policy guidance, various research reports also support the steady growth of domestic demand, but the market share of most companies is hovering or falling, especially some home textiles belonging to the second and third echelons of the industry Brands, the sales growth of these years is extremely limited, and even many companies are declining. So what is the reason? Our understanding is that the domestic situation is not good, resulting in a decline in the consumption power of residents, and the country's vigorous anti-corruption, which has made most social elites, especially government and state-owned enterprise personnel, personal consumption expenditures even more low-key, and the purchase of corporate welfare has severely contracted. The overall consumer market is sluggish due to factors such as insufficient consumption in disguise. Yubo Zhiye Market Research Center believes that the weak growth of the home textile industry is caused by multiple factors, and the impact of national policies is one of them. At the same time, as the demographic dividend decreases, the number of traditional marriages decreases, the cost of living increases, and society Changes in overall spending capacity, declining birth rate, diversified consumption, diversified purchasing channels, channel subdivisions, and other factors co-exist, leading to traditional channels as the main body, serious homogeneity, overlapping prices, overlapping markets, single financing channels, and industrial integration The textile industry in China, which has a low degree of development, appears to have weak growth and faces huge industry shocks. In fact, this is an inevitable manifestation of industry consolidation. The textile industry in China has gone through 20 years of gold. Since the birth of the first bedding foreign-funded company in 1993, it has been a fast-growing, highly competitive gold industry with low industry barriers, low capital investment, and low technological content. As a result, a large number of brands were produced at the time. Some entrepreneurs who were willing to endure hardships and be diligent enough to quickly generate brands that grew up in those years where opportunities are everywhere in China. They did not give a sense of anxiety, corporate culture, and brand descriptions. This part of the growing boss is deeply impressed, home textile is an industry that can continue to make profits as long as it crosses the breakeven line.